The JCPenney e-mail looks good. I like the promo code they used (TURKEYEX) and they call out two good brands (Sephora and Levi’s) effectively. I also like how they are calling out the social media campaign, Beware of the Doghouse, in the mail. Good exposure for this campaign. I’ve also written about their viral marketing and some of their social media strategies over at No Turn On Red.
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The JCPenney e-mail looks good. I like the promo code they used (TURKEYEX) and they call out two good brands (Sephora and Levi’s) effectively. I also like how they are calling out the social media campaign, Beware of the Doghouse, in the mail. Good exposure for this campaign. I’ve also written about their viral marketing and some of their social media strategies over at No Turn On Red.
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