North Face, Shopping Cart Contents

North Face, Shopping Cart Contents
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  1. The North Face store has a really fantastic design, although it is very graphic-intensive. The home page clocks in at close to 1 meg in size, but is that still too much in the age of global broadband?

    Here, the shopping cart is presented with a very clean layout that displays the information the user is looking for in a very straight forward manner.

    A couple of things that I really like about this:

    - color swatch underneath product. This is something The North Face does well throughout their site; any time there is a color mentioned, the associated color swatch is also output. Neat idea.
    - related products link for each item. This brings up a rather large box that presents a number of “Related Items” for each product in the cart. Rather than display general recommendations for all products in the cart, here they offer recommendations for each of the individual items. I do like this last chance sales push here.
    - estimated shipping calculator: not a feature a lot of e-commerce sites implement, but here the user is able to get an idea of their shipping charges without having to progress through the site. Really good for some of the heavier and bulkier items (like equipment) that they sell here.

    All in all, great visual design but it must be tough on slower connections.

    Comment left November 24, 2008 at 5:22 am
  2. Peter Suter

    Looks like a bad copy of

    Comment left November 24, 2008 at 5:09 pm
  3. for compare and contrast I’ve uploaded a mammut homepage screen.

    The cart page on Mammut looks nothing like the this one, but the general design direction of the site is clearly similar.

    Tough to know which was first though.

    Comment left November 25, 2008 at 2:46 pm
  4. Zlatin Zlatev

    It is quite clean design, but simple as it is, it does not give flexibility for the retailer in terms of discounts, various delivery methods, optional packaging, gift wrapping, gift messaging, etc.
    See checkout process at to see what I mean.

    Comment left November 26, 2008 at 11:46 am

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