Threadless – Rich Add to Cart

1 Comment

1. Jon Sykes

   

   I thought this was a very interesting flow, that initially caught me by surprise, but then made a great deal of sense.

   There is no “Add to Cart” button per say. Instead you just click the size you want in Guys or Girly Tee and it is added to your cart.

   I would guess that moment of surprise is outweighed by the eases at continued shopping – and hey, maybe surprising people into having stuff in their carts isn’t a bad thing, it makes me wonder how many more people go onto add other stuff when they might not have really wanted something, but were just seeing it is was available in their size.

   Comment left November 24, 2008 at 2:30 pm

   #1

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