I’m not a fan of the Old Navy mannequin campaign. Maybe that’s because I’m in the minority of America that believes mannequins shouldn’t talk. That said, I am a fan of this homepage landing for Old Navy because I think it effectively communicates the core values of the brand. Within seconds of landing on the site, the user is thinking of value, fashion, and their family. It captures the attention of the site visitor and directs them to where they want to go effectively.
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I’m not a fan of the Old Navy mannequin campaign. Maybe that’s because I’m in the minority of America that believes mannequins shouldn’t talk. That said, I am a fan of this homepage landing for Old Navy because I think it effectively communicates the core values of the brand. Within seconds of landing on the site, the user is thinking of value, fashion, and their family. It captures the attention of the site visitor and directs them to where they want to go effectively.
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